Middlesbrough Football Club has recently announced the extension of its partnership with Visualsoft, a renowned eCommerce and digital marketing agency. This collaboration, which began in May 2020, aims to enhance the club’s online retail presence and overall digital strategy.
Initially, Middlesbrough FC decided to team up with Visualsoft due to the perceived stagnation of their official retail website. The club recognized the need for a fresh look and advanced functionality, leading to a complete overhaul of their digital presence by Visualsoft.
The revamped website introduced a range of essential features to improve the customer experience, including responsive pages, easy navigation, robust security and payment options, integration with other systems, a strong visual design, fast reporting, and data insights. These enhancements have proven successful, with Middlesbrough FC experiencing a significant 32% year-on-year increase in revenue since implementing Visualsoft’s solutions.
The extension of the partnership ensures that Visualsoft will continue to support the football club’s future development goals. Jo-Ann Swinnerton, Head of Retail and Ticketing at Middlesbrough FC, praised the partnership, highlighting the new ideas and opportunities it has brought to the club. She also emphasized the training and support provided by Visualsoft, recommending them to other clubs looking to enhance their online business.
Ashley Hoyland, VP of Business Development at Visualsoft, expressed delight in the success of the collaboration, noting the record-breaking eCommerce sales for Middlesbrough FC. He highlighted Visualsoft’s commitment to creating an engaging platform for the club’s supporters and their role in helping the team achieve their targets.
The partnership between Middlesbrough FC and Visualsoft showcases the power of digital transformation in driving revenue growth and improving the overall customer experience. With continued support and innovative solutions, the club is poised for further success in the upcoming seasons.
