Last week, I received a hand-written letter from a young woman named Sarah Corbett, the founder of the Craftivism Movement, which promotes the art of gentle protest. This movement has quietly gained international recognition and has even influenced changes in the corporate world. Sarah’s approach involves using hand-written letters and personalized gifts to engage with decision-makers and encourage positive change.
During my interview with Sarah, I found her to be a genuine advocate for environmentalism and kindness. She challenged me to reflect on my own approach to criticism and suggested that I reach out to those I have disparaged. Sarah’s method of activism involves understanding the motivations of decision-makers and approaching them with respect and empathy.
One of Sarah’s successful campaigns involved working with ShareAction to persuade Marks & Spencer to pay its employees the Living Wage. By crafting personalized handkerchiefs for the board members and presenting a compelling argument for fair wages, Sarah was able to influence the company’s policies and practices.
Sarah’s approach to activism emphasizes the importance of being gentle with oneself and others. She believes in engaging decision-makers with respect and empathy, rather than resorting to aggressive tactics. By understanding the motivations and barriers faced by decision-makers, activists can work towards positive change in a more effective and sustainable way.
In a world where activism often involves division and confrontation, Sarah’s message of gentle protest offers a refreshing perspective. By approaching activism with kindness and understanding, we can create meaningful change without resorting to hostility or aggression. It’s a reminder that activism is about serving the cause and making a difference, rather than seeking validation or recognition.
As I reflect on Sarah’s words, I am inspired to adopt a more compassionate approach to activism. While I may not always achieve perfect gentleness, I can strive to engage with others in a respectful and empathetic manner. By focusing on the common goal of positive change, we can work together to create a better world for all.
