Sauchiehall Street in Glasgow has been facing numerous challenges lately, from the decline in traditional retail to the impact of the pandemic and ongoing construction disruptions. However, a recent announcement by Fusion Group has injected some optimism into the efforts to revitalize the famous street.
Fusion Group revealed that they have acquired the former Marks & Spencer site on Sauchiehall Street with plans to develop a mixed-use project, focusing on student accommodation. This purchase comes after receiving approval for their plans in May, which have been revised to address concerns raised by city council regarding the building’s height. The new design will also include more affordable student beds and preserve the Art Deco façade of the original structure.
While the idea of adding more student accommodation in Glasgow may not be met with universal approval due to the increasing number of such projects in the city, a report by Savills highlighted the need for an additional 22,000 beds to meet student accommodation demands. This indicates that the Fusion project could benefit Sauchiehall Street, which is in desperate need of investment.
Despite some recent positive developments like the McLellan Works office space and plans for a new accommodation facility in the area, Sauchiehall Street has been struggling with vacant stores and cleanliness issues. The addition of student housing, although not a standalone solution, could potentially attract more students who will contribute to the local economy by spending in nearby establishments.
While the Fusion project, along with other initiatives like the Buchanan Galleries redevelopment and the proposed mixed-use development at the end of the street, offers hope for the area’s revitalization, the transformation will take time. The integration of these projects, along with the council’s Avenues project and efforts to establish a cultural and heritage district, paints a promising picture for the future of Sauchiehall Street, albeit with a gradual timeline for progress.
