Scandinavian-Style Saunas Transforming Scotland’s Outdoor Swimming Scene
Kieran Izzett, a former drugs researcher and lab tech, made a bold career move after eight years in the field. Feeling dissatisfied with his job, this 28-year-old University of Aberdeen graduate decided to switch gears and dive into a new venture. Alongside his business partner Conlan Nimmo and their trusty dog Colin, Kieran ventured into the realm of outdoor saunas, marking the beginning of an exciting journey.
The idea for the Hot Tottie sauna, an oval-shaped wooden hut perched atop a four-wheel trailer, first took root in Kieran’s mind. His passion for cold-water swimming fueled the desire to create a warm oasis to combat the chill that followed his aquatic adventures. In July, their vision materialized on the picturesque shores of Loch Lomond, where the Hot Tottie sauna welcomed its first visitors.
Initially, the concept faced a slow start, with Kieran reminiscing about early days spent on the beach beside the sauna, devoid of customers. However, as the days grew shorter, business began to flourish, resonating with the Scandinavian influence that permeates Scotland’s culture. Outdoor saunas have become a common sight across the country, from Stornoway to Kingsbarns, Portobello, and Shetland, reflecting a growing trend that aligns with the region’s heritage.
The Hot Tottie sauna’s popularity soared as more individuals sought solace in its inviting warmth amidst the crisp Scottish air. Operating daily with varying hours, the sauna offers a rejuvenating experience that blends cold-water immersion with the therapeutic heat of a traditional Scandinavian sauna. Customers are encouraged to alternate between brief dips in the water and extended sessions in the sauna, following a routine that promotes relaxation and wellness.
Kieran and Conlan have endeavored to make their saunas accessible to a wide audience by keeping costs reasonable. Compared to other establishments charging £25 or more, Hot Tottie offers a budget-friendly option at £10 for an hour on weekdays. With weekend rates slightly higher and private bookings available for groups, the duo aims to create a welcoming space that caters to diverse preferences and financial constraints.
Central to Hot Tottie’s philosophy is the concept of a ‘third place,’ a term coined by sociologist Ray Oldenburg to describe social environments beyond home and work. In an era where traditional gathering spots like pubs are losing appeal, the sauna emerges as a sanctuary for those seeking connection, relaxation, and a sense of community. The intimate setting of the sauna fosters camaraderie among strangers, breaking down barriers and creating lasting bonds.
Despite its success, Hot Tottie faced challenges when seeking planning permission for its Luss location. Residents voiced concerns about increased commercial activity and parking issues, prompting a debate within the community. Responding to objections, Kieran clarified the company’s commitment to addressing parking concerns and maintaining a respectful presence in the area. By prioritizing customer experience and community engagement, Hot Tottie aims to navigate obstacles and expand its reach in the future.
Looking ahead, Kieran envisions a broader footprint for the business, with plans to bring the Hot Tottie experience to Glasgow and beyond. As positive reviews pour in from satisfied patrons, the sauna’s reputation continues to grow, setting the stage for further success in Scotland’s outdoor swimming scene. With a blend of tradition, innovation, and dedication to customer satisfaction, Hot Tottie exemplifies the transformative power of Scandinavian-style saunas in reshaping Scotland’s leisure landscape.