Elite amateur golfer Jennifer Saxton, a member of Scotland’s national ladies’ team and the 2022 champion of the prestigious St Rule Trophy, has recently achieved another remarkable feat. She qualified for Team Europe in the 2024 Concession Cup Match against the USA, held in November at The Landings Golf & Athletic Club in Georgia. But what sets Saxton apart from other golfers isn’t just her talent on the course – it’s the technology that has helped her reach the pinnacle of success.
The Birth of Shot Scope
Saxton isn’t just a golfer; she’s also the marketing manager at Edinburgh-based Shot Scope. The company, founded in 2015 by chief executive David Hunter, has been a game-changer in the golfing world. Hunter’s inspiration for Shot Scope came from his passion for golf and the desire to improve using statistics. He meticulously recorded every golf shot in notebooks, spending hours entering data into a software program that displayed results graphically. This dedication paid off, as his handicap improved from 16 to 5 in just two years.
Shot Scope’s early days were supported by grants from Scottish Enterprise, laying the foundation for future success. With investments from Old College Capital, Equity Gap, and Scottish Enterprise, the company quickly gained traction in the industry.
Shot Scope Today
Fast forward to today, and Shot Scope is a thriving business based in Livingston, with a team of 38 professionals working on innovative golfing technology. They have sold products in over 160 countries and collaborate with more than 700 retailers globally. With a focus on international growth, particularly in North America, Shot Scope is poised to revolutionize the way golfers track and improve their game.
The Shot Scope Difference
What sets Shot Scope apart from other golfing GPS technologies is its automatic shot tracking feature. Every shot is recorded in the background as the golfer plays, eliminating the need for manual input. After the round, the golfer can easily transfer data to their mobile phone or computer, accessing over 100 statistics and insights. With products like rangefinders, GPS watches, and GPS handheld devices, Shot Scope users improve an average of 4.1 shots in just 25 rounds.
A Game for Life
But beyond the business success and technological innovation lies a deep love for the game of golf. Hunter’s personal connection to golf extends to his son Luke, who took up the game at 10 years old. Despite the frustrations and addictive nature of golf, Hunter cherishes the time spent on the course with his son, highlighting golf as a game for all generations to enjoy together.
As Shot Scope continues to expand and innovate, one thing remains constant – a passion for helping golfers improve and enjoy the game they love. With a strong roadmap for international growth and new product lines, Shot Scope is set to elevate the golfing experience for players worldwide. And at the heart of it all is a deep appreciation for the game that brings people together across generations and skill levels.