A US restaurant giant is set to make a significant impact on the UK dining scene with its plans to almost double its footprint, including a major expansion into Scotland. The announcement comes on the heels of massive success in 2024, where the company experienced exponential growth and unprecedented sales figures.
Popeyes, the famous US fried chicken chain that caused 18-hour queues when it first arrived in Scotland, is now gearing up to open over 45 new restaurants across the UK. These new locations will not only increase the brand’s presence in major cities in England but also expand its reach in Scotland. With a mix of eat-in restaurants, drive-thru sites, and delivery kitchens, Popeyes is aiming to cater to a diverse range of customers across different formats and channels.
The upcoming openings are projected to generate around 2,500 new jobs and drive sales well over £200 million in 2025. This ambitious expansion strategy follows a remarkable year for the company, during which it opened 33 new locations, achieved staggering sales numbers, and saw a substantial increase in total revenue. Tom Crowley, the CEO of Popeyes UK, expressed his excitement for the upcoming year, highlighting the dedication and hard work of the team that led to the brand’s unprecedented growth in the UK market.
Crowley emphasized the brand’s commitment to innovation, both in menu offerings and technology, as well as its focus on providing an exceptional customer experience. With plans to open nearly one new site per week in the next 12 months, Popeyes aims to spread joy to even more customers throughout the country. The company’s medium-term goal is to expand to over 350 locations, solidifying its position as one of the largest QSR operators in the UK market.
As Popeyes continues to captivate diners with its delicious offerings and unique brand experience, the future looks bright for this American favorite as it sets its sights on dominating the UK dining scene.
