Laings, a family-owned jeweler, has brought the holiday spirit to its new Glasgow location. The flagship Rowan House showroom on Buchanan Street is now adorned with festive lights, marking the first Christmas celebration in the Victoria building since its renovation earlier this year.
The jeweler kicked off its new festive campaign, titled The Heart of Christmas, with a custom light installation covering the front of Rowan House. This stunning display, designed in partnership with Blachere Illumination, features over 22,000 LED bulbs and is topped with a shimmering gold bow that wraps around the B-listed building.
Stuart McDowell, Laings’ managing director, expressed his delight with the festive decorations and the positive feedback they have received. With this being their first Christmas in the flagship showroom and their inaugural year in Glasgow with a street-facing location, the goal was to create a memorable experience for passersby and capture the magic of the season.
In addition to the exterior light display, Laings has adorned the balcony with festive greenery and trees, complete with a charming train set. Inside the showroom, the holiday ambiance is enhanced by the creative touches of Wildflower, an installation company based in Edinburgh.
For those unable to visit the Glasgow location, the jeweler’s festive campaign can be enjoyed in Laings’ showrooms nationwide and on their website. Sally Pearson, the marketing director, emphasized that Christmas gifting is more than just exchanging material possessions; it should symbolize emotions and reflect the relationships we cherish. Jewelry and watch gifting, steeped in tradition across many cultures and occasions, are seen as expressions of enduring love, and the new campaign aims to celebrate this timeless sentiment.
The festive decorations at Laings’ new Glasgow home not only add sparkle to Buchanan Street but also serve as a reminder of the joy and warmth that the holiday season brings. As visitors and shoppers marvel at the twinkling lights and elegant displays, they are invited to embrace the spirit of giving, love, and togetherness that define this special time of year. Laings’ commitment to creating a magical experience for its customers mirrors the essence of the holiday season – spreading joy, creating memories, and celebrating the bonds that unite us.
